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Have you wondered what are the features of managing a small business?

It’s no secret that running a small business is difficult. Keeping track of sales, recruiting, accounting, marketing, and cash flow can be difficult. It’s no surprise that 60 percent of new Australian enterprises fail during the first three years of existence, according to the ABS.

Even those who now run vast firms and empires started off little. Thomas Lipton began his career as a modest grocery shop owner. Maurice Mishtom, the inventor of the Teddy Bear brand, began by running a modest bistro with his wife, selling handcrafted toys until he became renowned and wealthy.

A tiny firm does not imply that it is simple to run. Quite the opposite. Much has been established in a huge and developed firm, and it operates according to a tried and true system. In massive enterprise, a minor blunder might have a negligible impact on the outcome. However, with a tiny firm, a single blunder might spell disaster.

It’s impossible to cover all of the aspects and nuances of running a small business in one article, but we’ll do our best to emphasize the most significant points so that individuals who are just starting out may get a sense of the broad picture and decide which management technique to adopt.

So, what are the other 40% doing correctly? How do they succeed in a highly competitive market?

Features of Small Business Management


Business owners must be the organization’s leaders. They frequently offer the small business’s mission, values, and objectives. Business ownership and leadership are not the same things. Many business owners can successfully operate their businesses and execute operations. On the other hand, leading other employees might be an entirely other matter. When a company expands, it frequently needs personnel to perform numerous business activities. Business owners must lead through workers rather than around them.

An individual’s or a group’s capacity to influence and guide followers or other members of an organization is known as leadership.

Making smart — and often tough — decisions, communicating a clear vision, defining attainable objectives, and equipping followers with the information and skills they need to reach those goals are all part of leadership.

From business to politics to region to community-based groups, leaders are found and necessary in almost every sector of life.

Values Define Their Small Business


Every firm should have values at its heart. They are your company’s values, principles or philosophy, and reason for existence. The values of your company will guide your company, management, and employees in the proper route.

If a character is dependent on anything, it is his or her values. Values determine who we are at the fundamental level, provide a blueprint for navigating the world in a way that helps us progress, and allows us to express ourselves in meaningful ways, whether we’re talking about individuals or businesses.

Values can turn your small business from just another design firm, wedding photographer, or coding studio (or whatever industry niche you’re in) into a distinct brand that represents something larger in the world. People with similar personal beliefs become fans, and fans become devoted consumers, thanks to that “something larger.”

Authenticity Permeates Their Small Business Brand

One of the most intriguing aspects of the character is that it is unique. You can’t argue that so-and-so has the finest character in the history of the world. There are no standard scores, no points of absolute evaluation, and no regions of comparison for determining the best character. Every genuine character is genuine.

Similarly, the finest brands in the world are those that have their own personality rather than “the best” personality. In other words, small business brands that are true to their values, beliefs, and identity without attempting to imitate or replicate other firms or business methods in their field.

Trying to be someone else will not help you build a successful brand. For example, Coca-Cola cannot prosper by attempting to be more like Pepsi; it must be really Coca-Cola. What makes up your authenticity has no rules or boundaries.

Excellent understanding of the topic of work

A small company owner should be well-versed in the market, comprehend the nuances of her sector, and be knowledgeable about his field of endeavour. But, of course, the CEO of a huge corporation should be aware of all of this.

A thorough grasp of what you’re doing is extremely vital in a small firm if you want to go from a small business to a large one.

Fast decision-making

When the CEO of a major corporation makes a choice (and, more often than not, decisions are made by an entire council), a significant number of individuals are engaged. That is, you must first alert all deputies, who will then issue instructions to managers and so on up the chain. Unfortunately, managers do not always comprehend how staff will implement their orders. If there are any problems, the interaction along the chain starts all over again, but in reverse order.

Everything is much simpler in a tiny firm. The business owner wanted to bring in some new ideas, so he contacted one of his employees and gave him a mission. All concerns are also resolved significantly faster in the event of difficulty, if only because fewer individuals are involved in the process.

Greater freedom in decision-making

An entrepreneur in a small firm may do anything he or she wants (within the law, of course). However, when comparing small businesses to large corporations, every major choice must be coordinated with the firm’s partners, co-founders, and managers, who are subtle experts in this field, and it is possible that what the businessperson meant will not be essential or correct for the company.

In a tiny firm, almost no individuals can stop an entrepreneur from making a mistake. As a result, each decision should only be taken after a thousand considerations.

Consistency Backs Their Actions

Have you ever had a buddy who stated one thing and then did something quite different? And I don’t suggest “have a buddy” because if you’ve ever been in a relationship with a flip-flopper, you know how awful it can go.

Consistency is key in both character development and your small company brand development. Customers may learn to know who you are, rely on you, and trust you for the things you do (or don’t do) without the worrying about changing your opinion.

Be Consistently Great – Take Action

Small business entrepreneurs have challenges with consistency, especially during periods of expansion or brand adjustments. How can you grow to provide more (or different) products or services while maintaining your brand’s authenticity and identity?

Lack of interaction formalities

A large crew cannot be involved in a tiny firm. Work teams come in a variety of sizes, but they are always tiny. Take, for instance, a little clothes business. The entire crew consists of a cashier, two vendors, a security guard, an accountant, and a manager. Many of the formality of corporate communication is nullified when people operate in a small group.

This is a bonus since such amicable, non-threatening engagement increases team trust, which leads to more productive work. Furthermore, when employees admire the team with which they work, they become “more cautious” about their job.

Human Resources

Business leaders must pay close attention to their company’s human resource requirements. Employee recruiting is generally an important aspect of small business management as a company grows and expands. The present work market must be understood by business owners and how to determine compensation for various job positions. New staff might also result in major paperwork or administrative challenges for small organisations. Background checks and drug tests, and the gathering of personal information and other documents are all part of the recruiting process. Owners must select whether to perform this procedure in-house or through a third-party hiring agency.

The necessity of dealing with all management concerns on an individual basis

Hired managers are active in management in a major company, each of whom is accountable for the area of work committed to him. In theory, a small business can recruit an outside management. On the other hand, business owners seldom go for it and run themselves.

This relates to staff management, such as production, sales, and marketing, and such entrepreneurs are extremely real since they are the only ones who know what their firm should be.

A hired manager will never perform with the same level of bravery and conviction as the firm owner. Furthermore, in order for people to enjoy their jobs, respect what they do, and unite behind a shared purpose, you must show them how, why, and where the company is headed, and no one can do that better than the company’s creator.


Many successful business owners sensibly invest in financial systems that link their operations with internal and external accounting systems to ensure the timely and correct preparation of monthly financial statements. This can mean the difference between a company’s success and failure.

Accounting is a crucial part of every organization. Business owners frequently use accounting to record, report and analyze financial activities. Accounting for small businesses generally includes a variety of elements. Small business accounting elements include:

Accounting words, principles, and rules must be understood and applied to a business’s information. Company leaders can utilize accounting data to conduct a performance measurement study for business choices.

It is also critical to ensure that the company director and shareholders meet and evaluate these statements on a regular basis.

They provide clients with terms that benefit them. Businesses frequently give customers credit. This may be calculated using the normal EOM of 30 days. You should make certain that:

  • You’re well aware of who you’re working with.
  • Credit analysis is done to some extent.
  • References from previous employers are checked.

Like the acquisition of other assets on the balance sheet, the conditions you give your clients must be funded somehow. However, with the right amount of money, you may trade successfully with creditors who give short terms and, more significantly, debtors who pay on or above your conditions.

Many successful firms employ debtor finance, invoice finance/factoring, or personal assets such as their family home to get funding. Debtor financing is by far the safest choice.


Small business management includes operational management. Business owners regularly examine their operations to guarantee that high-quality items or services are produced. Business owners are also in charge of obtaining financial resources to use in their activities. Production processes, customer service, marketing, and other activities are all examples of operational management. Smaller, home-based enterprises are typically easier to run. Larger businesses require more time from their owners to manage operations and execute all duties appropriately.

They Build Great Customer Relationships

Quality connections are built by strong, respectable characters. And they value those connections. People that mistreat us, ignore us or defame our relationship with us never make it into our circle of true friends.

Your small firm can only establish a loyal client base by cultivating individual relationships with clients and caring for those ties. As a small company owner, you have the chance to get to know each of your customers on a personal level and build strong connections with them that will keep them returning to your brand.

Take Action: Establish a Customer Relationship

You don’t have to give out free barrels of beer to build good customer connections. (Though it may be beneficial!) Small gestures, such as marking your greatest clients’ birthdays, anniversaries, or other key occasions in your calendar so you can send them a personalized message on their special days, may help you build strong connections.

Not only responding to them on social media and via email, but also reaching out to them with a simple hello or a news piece you think the client would enjoy. Small actions may make a big difference. So, what modest steps can you take right now to show your consumers that you care?

They Know Their Customers Well

Have you ever met a strong character who was uncomfortable and reserved in social situations? Never, ever. Characters with weak personalities are socially uncomfortable and withdrawn.

Strong characters have a good understanding of other people and can relate to them. They are aware of individuals around them and their needs, and they can empathize with them and assist them—this is where their character strength comes from.

Brands can only become strong if they understand their customers. When they understand who their consumers are and what they desire, they have a good understanding of who their consumers are. When they see how they can assist their consumers and develop ways to do so.

Brands can only develop in strength when they get to know their consumers on a deep and personal level, regardless of how big or little they are.

Use of outsourcing services


Outsourcing is a boon to small firms, and all entrepreneurs owe a debt of gratitude to the individual who pioneered this type of collaboration between organizations. However, a tiny firm may lack the strength and resources to tackle all the difficulties of a business in a quality and timely manner—for example, accountancy.

Even the tiniest firm cannot function without it, yet the entrepreneur may lack the necessary skills and time to accomplish it himself. Hiring an accountant is also not cost-effective since he will have to pay for an 8-hour workday even if his work obligations may be completed in considerably less time each day. Therefore, it is highly beneficial to delegate accounting tasks to an outsourcing business – you pay less, and the quality of work will be at a respectable level (just carefully pick an outsourcing firm for collaboration – after all, there might be dishonest individuals among them).

Monitoring cash flow and bank accounts

Cash flow – The amount of cash and other liquid assets, such as securities, that a company creates or spends over the course of a specific period of time is referred to as the company’s cash flow. The runway of a firm is determined by its cash on hand and its cash burn rate: the more cash on hand and the lower the cash burn rate, the more wiggle room a company has, and in most cases, the higher its valuation.

Cash flow should not be confused with profit. The term “cash flow” refers to the movement of monetary assets both into and out of your company. On the other hand, profit refers to the amount of money that remains after business expenses have been subtracted from overall revenue.

In most cases, the bank account of the company ought to be kept secure and accessible only to authorised people. Only the most reliable directors and staff members would be involved in this. Withdrawals from an account should never be made without the prior approval of a director.

Many organizations have provided employees access to the company bank account, putting the company’s financial flow at risk. Importantly, cash flow should be monitored daily or weekly using a suitable financial model that allows the director/s to ensure that any cash flow shortfalls are anticipated and appropriate working capital is delivered to the firm on time.

As a consequence of this, it is crystal evident that the growth of large-scale businesses does not necessarily indicate the collapse of cottage industries or other types of small-scale firms. Electricity has brought about a revolution in large-scale production, but it may also be possible to construct tiny units based on electricity in a way that is simple, low-cost, and requires a minimal amount of infrastructure.

In addition, the production of many artistic objects, handcrafted goods, and luxury goods does not lend itself well to the standardisation required for large-scale production. Instead, most of their applications can be found in rural, agricultural, and small industrial settings.

In conclusion, brand new projects are first evaluated on a relatively small size while they are still in the experimental or formative stages, and only after that are they expanded to a larger scale. Despite this, the fact that they are profitable and have a stable financial basis are both indicators that they are well-organized.

Small company has always played a vital part in every country’s growth. As previously said, the majority of industrial and economic activity begin modestly. Then, it develops into a major industry as a result of market opportunities and the entrepreneur’s vision.

You should assess the suitability of the information supplied and the nature of the relevant financial product in light of your objectives, financial condition, and requirements before acting on any information contained in this post regarding tax deduction advice for the self-employed.

You should get independent expert financial and accounting counsel in particular. Furthermore, revisions in Australian Government and Taxation Office law are possible. Before acting on the basis of this material, we seek official financial and accounting expert guidance.

If you require help with your bookkeeping, you can give us a call on (03) 8568 3606 or email us on [email protected].

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